A pub is a unique social centre, the focus of community life in villages, towns and cities across the country. It’s a place to meet friends, catch up with family and enjoy a drink.
The term ‘pub’ can mean many things, and although a good beerhouse or wine bar may be the main draw, there are plenty of other quintessential British pubs to discover – from those with traditional fittings and a cast-iron fireplace, to a modern gin garden or even just somewhere for a quiet glass of wine after work.
Increasing your pub’s sales by targeting different types of customers is one way to increase your profit margin. Make sure to section off your pub into sections based on their target audience and target them with promotions that will appeal to them.
Offering low-alcohol drinks, for example, is a great way to attract people who are trying to cut down on alcohol intake and will therefore increase your pub sales. Also, using local sustainable breweries is a good option as it will help reduce your carbon footprint and can also be cheaper to buy than other larger brands.
Making your pub family friendly is also a great way to increase your profits, as it will attract families with children. Offer kids’ menus, play sports games on TV and provide a good atmosphere for them to relax in.
In a recent survey, over 50% of people said they regularly visited their local pub. In fact, pubs have become increasingly popular as places to meet up and socialise.
