A bar in Indonesia may seem like a strange place to find alcoholic beverages, but the country is a hotbed of drinking culture. The capital city, Jakarta, is awash in bars, with most specializing in different functions to cater to the needs of the diverse clientele they serve.
The rise of convenience eating among Indonesians is a major factor driving the market for snack bars. In addition, the demand for healthier snacks that are quick, easy to eat, and provide adequate energy has also contributed to the growth of this segment.
This dietary trend has led to the development of snacks that contain functional ingredients, reduced sugar, and savory spins. Moreover, the demand for plant-based products has increased significantly.
In the last few years, a number of companies have launched vegan-friendly snack bars. These include bars with a high protein content, which are made from nuts and seeds, and bars that are rich in vitamins and minerals.
The emergence of new food trends is also encouraging the introduction of snack bars that are low in fat and cholesterol. In addition, the market players are offering new flavors to enhance consumer appeal.
Several companies have opened up shops in the country’s capital, focusing on new products and launching them in various markets. These companies are mainly targeting the younger generation, as this segment is expected to contribute a large percentage of the overall market by 2023.
The bar industry in Indonesia is a rapidly growing segment, driven by the increase in population and rapid urbanization. Additionally, rising spending on food and beverage is also fueling the market for this segment.
